8 Financial Metrics that every startup owner should know about

As a business owner, it is important to understand financial metrics and what they mean for your business. These metrics can tell you a lot about how your business is doing, and whether or not you are making a profit. In this blog post, we will discuss the 8 financial metrics that every business owner should know. We will explain what each metric means and provide examples of how to calculate them. If you want to make sure your business is on track financially, then you need to understand these financial metrics!

The 8 Financial Metrics every business owner should know

1 . Break Even

What is Break-even? How does a startup achieve break-even?

The moment of truth arrives. The moment when your business’s sales finally cover all your expenses and you’re no longer operating at a loss. That, my friend, is called break-even.

Achieving break-even is an important milestone for any business, but it’s only the first step on the road to profitability. To really thrive, you need to understand all 8 financial metrics every business owner should know. But for now, let’s focus on break-even.

Your break-even number tells you how many units of a product you need to sell before you make a profit. It’s calculated by dividing your fixed costs by your average selling price per unit. For example, let’s say your fixed costs are $10,000 and your average selling price per unit is $100. Your break-even number would be 100 units (10,000 / 100).

Now that you know your break-even number, you can start working on strategies to increase sales and drive profits. And that’s when the real fun begins!

2 . Profit Margin

As a business owner, it’s important to keep track of your finances and understand your financial metrics. One of the most important financial metrics is your profit margin. Profit margin exactly tells you how much of your sales are converted into profit. In other words, for every $1 in sales, how much profit did you make? The higher your profit margin, the more efficient your business is at converting sales into a profit.

The best way to improve your profit margin is to increase sales or reduce expenses. However, it’s important to keep in mind that not all expenses are equal. Some expenses, like marketing or R&D, can actually help increase sales and improve your bottom line. So when it comes to expense reduction, be sure to focus on reducing non-essential expenses that don’t contribute to your bottom line. By keeping track of your profit margin and understanding its drivers, you can make more informed decisions about how to grow your business and improve your bottom line.

3 . Fixed Costs

Fixed costs, also known as overhead costs, are expenses that a business must pay regardless of how much or how little it produces. The most common fixed costs include rent, utilities, and insurance. While fixed costs may seem like a burden, they’re actually an essential part of doing business. Without fixed costs, businesses would have a hard time planning for the future and ensuring their long-term viability.

The key is to carefully manage your fixed costs and make sure they don’t become a drag on your bottom line. The good news is that there are a number of ways to do this. One is to negotiate better lease terms on your office or retail space. Another is to take advantage of new technology to lower your utility bills. And finally, you can shop around for more competitively priced insurance coverage. By taking these steps, you can keep your fixed costs under control and give your business the best chance for success.

4 . Variable Costs

As a business owner, it’s important to keep a close eye on your variable costs. Fixed costs, like rent and salaries, are relatively easy to predict. But variable costs, like inventory and raw materials, can fluctuate based on your sales. The good news is that if you sell more products, your variable costs will go up. So if you’re looking to increase profitability, focus on boosting sales. The bad news is that if you sell fewer products, your variable costs will also go down. So if you’re experiencing a slowdown in sales, be sure to closely monitor your spending. In short, knowing your variable costs is essential for keeping your business on track financially.

5 . Gross Profit

As a business owner, it’s important to keep track of your financial metrics. This information can help you make informed decisions about where to allocate your resources and how to price your products. One key metric is Gross Profit. Gross Profit tells you how much revenue is left over after you pay for variable costs. It is calculated as: Sales – Cost of Goods Sold. Gross Profit covers the fixed costs and other overheads of your business, and whatever is left over is Profit. Therefore, the higher the Gross Profit the better. Keeping an eye on this metric can help ensure that your business is on track to achieve its financial goals.

Gross profit is one of the most important financial metrics for businesses, as it represents the amount of revenue that is left after subtracting the cost of goods sold. This figure is important for businesses to track, as it can help them to assess their profitability and make necessary adjustments to their pricing or production in order to improve their bottom line. In 2021, Apple’s gross profit was $153 billion, meaning that the company was left with this amount to cover its fixed costs and make a profit. This figure is a strong indicator of Apple’s financial health and gives insight into the company’s ability to generate revenue and make a profit.

6 . Sales Growth

Are you a business owner? If so, then you know that sales growth is essential to the success of your company. But what exactly is sales growth? And how can you measure it?

Sales growth simply refers to the increase in revenue that your business generates over a certain period of time. It can be measured on a week-over-week, month-over-month, or year-over-year basis. The key is to pick a time frame that makes sense for your business and track your progress over time.

There are a few different ways to grow your sales. You can increase the number of transactions, grow the average transaction size, or both. To find out which approach makes the most sense for your business, check out The 8 Financial Metrics every business owner should know. By understanding these key metrics, you’ll be well on your way to achieving sales growth and ensuring the long-term success of your business.

7 . ARPU

As a business owner, it’s important to keep track of your finances and understand key financial metrics. One metric that is particularly important is ARPU or Average Revenue Per User. This metric tells you how much revenue you make from each customer on a monthly basis.

The higher your ARPU, the more revenue you will generate. There are a few ways to increase your ARPU, but the most straightforward way is to raise your prices. Of course, you need to be careful not to price yourself out of the market, but a small price increase can have a big effect on your ARPU. For example, Netflix increased its monthly price for the premium plan from $13.99 to $15.99 in 2019. The result was an increase in ARPU and therefore, higher revenue. So if you’re looking to generate more revenue, take a close look at your ARPU and consider ways to increase it.

8 . Burn Rate

As a business owner, it’s important to keep a close eye on your finances. After all, money makes the world go ’round. One of the key financial metrics you should be aware of is your burn rate. Simply put, your burn rate is the rate at which you are spending money. To calculate your burn rate, take a look at your business’ cash balance at the beginning and end of the month.

If there is a decrease in the cash balance, that’s how much money was burned during the month. Keeping track of your burn rate is critical because if it’s too high, it can quickly deplete your resources. That’s why it’s important to bring your burn rate under control by reducing expenses or increasing sales. So now that you know what burn rate is and why it matters, go out there and make that money!


The 8 financial metrics every business owner should know are a great starting point for understanding the health of your business. But don’t stop there- keep digging and ask yourself tough questions about your company’s performance. By being proactive and monitoring your company’s financials, you’ll be able to make sound decisions that will help your business thrive. Have you ever used any of these financial metrics? What was your experience?



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