Copywriting is one of the most important aspects of any website or marketing campaign. If your copy isn’t engaging and interesting, then you will lose your audience almost instantly. In this blog post, we will discuss 14 tips for writing copy that captivates your audience! These tips include everything from using the right words to keeping your sentences short and sweet. By following these tips, you can create copy that engages and interests your audience, resulting in more conversions and sales!
Anyone who’s ever written a piece of copy knows that it’s not always easy. In fact, it can be downright hard at times. But what if there was a way to make it just a little bit uncomplicated? Well, luckily for us, there is! Legendary copywriter Gene Schwartz spoke to a small group of people at Rodale Press back in the day and imparted some of his wisdom on better copywriting. And we’re here to share it with you! Here are 14 tips from Gene Schwartz that will help you write better copy:
14 Tips for Writing Copy That Captivates Your Audience
1 . Create a ritual. Write at the same place, at the same time, every day.
One of the best ways to improve your copywriting is to create a daily writing ritual. Find a place where you can consistently write at the same time every day, and make it your own personal Writing Oasis. Put up some inspirational posters, light a candle, whatever gets you in the mood to write.
The key is to find a routine that works for you and stick to it. Once you have your ideal writing space set up, try to write for at least 30 minutes each day. This doesn’t have to be all in one sitting—you can break it up into smaller chunks of time if that’s more manageable. But the important thing is to keep the habit of writing regularly, and eventually, it will become second nature. Who knows, you might even start to enjoy it every single time!
2 . Use a timer (30-minute block for work, 5-minute break)
If you’re anything like me, you’re always looking for ways to improve your copywriting skills. And one of the best ways to do that is to use a timer. Here’s how it works: you set a timer for 30 minutes and work on your copy for that entire block. Then, you take a 5-minute break. During the break, you can do whatever you want – grab a coffee, check your email, or take a walk around the block. Once the 5 minutes are up, it’s back to work for another 30 minutes. Repeat this circle as many times as necessary. Trust me, using a timer will help you focus and get better results in less time. So give it a try next time you sit down to write copy!
3 . Creativity is connectivity. You are connecting ideas. Fill your brain with as many ideas as you can.
Some people think that creativity is all about coming up with brand new ideas. However, the reality is that most great ideas are actually just a combination of existing concepts. In other words, creativity is all about making connections. The more ideas you expose yourself to, the better your chances of making new and interesting combinations. So if you’re looking to improve your copywriting, reading, traveling, and talking to people from all walks of life. The more you fill your brain with, the better your chances of coming up with something truly original.
4 . Copy is not writing. It is assembly.
Better copywriting is all about understanding your audience and your product and then putting those together to create a message that resonates. It’s not about stringing together a bunch of keywords or generating fluff content – it’s about creating something that will connect with your readers on a deeper level. So if you’re looking to take your copywriting game up a notch, keep these things in mind and you’ll be well on your way to better results.
5 . Copy should never call attention to itself.
There’s an old saying in the world of copywriting: better copy never calls attention to itself. In other words, the best way to get people to focus on your message is to make the words blend into the background. That way, people will be able to focus on the product, not the words. Of course, this is easier said than done. It takes a lot of skill to write copy that is both effective and invisible. But it’s worth the effort because when you get it right, people will see (or rather, feel) the message, not the words.
6 . Find the connections between ideas.
To be a better copywriter, you need to find the connections between ideas. The best way to do this is to look for patterns and relationships between ideas. For example, if you’re writing about a new product, you might look for similarities between the product and other products on the market. You might also look for ways to connect the product to your customer’s needs. By finding the connections between ideas, you can develop a better understanding of your topic and write more effective copy.
7 . Let your subconscious mind work by using play.
If you want to tap into your subconscious mind and come up with better ideas, start by using play. When you allow yourself to play, you open up the channels of communication between your conscious and subconscious minds. This can help you to better understand what your subconscious mind is trying to tell you. In addition, play can also help to boost creativity and problem-solving skills. So if you’re feeling stuck, take a break and engage in some playful activities. It just might be the key to unlocking your hidden potential.
8 . All you have to do is get the reader to read from one line to the next.
Copywriting is all about getting the reader to read from one line to the next, and there are a few things you can do to make that happen. First, keep your sentences short, sweet, and to the point. Second, use strong verbs and active language. Third, create a sense of urgency by using words like “now” or “don’t miss out.” By following these simple tips, you’ll be well on your way to better copywriting.
9 . Pile belief upon belief, desire upon desire.
Better copywriting is achieved by piling belief upon belief, desire upon desire. The more you believe in what you’re selling, the better your chances of conveying that excitement to your audience. And the more desires you can tap into, the better your odds of creating a powerful, compelling offer. So if you want to write a better copy, start by piling on the beliefs and desires. It’s the surest way to get your message across.
10 . Give them an escape route.
If you’re having trouble getting started on your next project, try giving yourself an escape route. Write down a few ideas for where you could go with the piece, and then choose the one that feels the most exciting. Once you have a direction in mind, it will be much easier to start putting words on the page. And if you get stuck again, you can always come back and try one of the other ideas. This technique may not work for everyone, but it’s worth a shot – after all, what do you have to lose?
11 . You’re never selling, but, you’re asking people to try.
Many people believe that the key to better copywriting is to sound more like a salesman. However, this could not be a lie. In fact, the best copywriters sound more like friends than salesmen. They are friendly, witty, and excited about the products they are promoting. And most importantly, they are not afraid to ask people to try their products. The bottom line is that people do not want to be sold to; they want to be persuaded. And the best way to do that is not by selling them something, but by asking them to try it.
12 . Who are you writing to? A single person who shares a problem with a mass of others.
Many people struggle with copywriting. In fact, it’s one of the most common problems people face when trying to market their business. But there’s hope! With a little effort, you can learn to write better copy. The key is to understand your audience and what they want to see. Once you know that, you can start crafting messages that resonate with them. It won’t be easy, but it will be fruitful. So don’t give up! Keep learning, and you’ll get better at copywriting in no time.
13 . “You” is the most important word! Work from the position of “you”.
“You” is the most important word in copywriting! Why? Because it’s all about the reader. When you write copy, you need to think about what the reader wants, needs, and fears. What can you do to make their life better? How can you solve their problems? And how can you reassure them that they’re making the right decision by working with you? By keeping the reader front and center, you’ll be able to write better copy that resonates with them and drives results. So don’t be shy – use that “you” power!”
14 . Find the prospect’s uniqueness and speak to it.
To be a better copywriter, you need to find the prospect’s uniqueness and speak to it. This could be anything from their industry to their company size. Once you’ve found what makes them special, you can craft your message to appeal directly to them. This will make your copy more engaging and increase the likelihood of conversion. So don’t be afraid to get creative and really drill down into what makes your prospect tick. It’ll pay off in the end.
So, there you have it – 14 tips to help you write copy that will captivate your audience. Just remember to keep things interesting and engaging, while also being clear and concise. And don’t be afraid to experiment with different techniques until you find what works best for you and your brand. What are some of your favorite ways to capture your audience’s attention? Share them in the comments below!